Behavioral Intelligence Solutions
Today’s Consumers are Savvier than Ever. Your BI Strategy Should Be, Too.
Customers, members, voters, stakeholders. Whatever form “consumers” take in your organization, one thing is certain: they are on the go and in control. How and what you communicate with your target audiences is as tricky as determining why and when they make purchases or take specific actions. Add the pressure to incorporate social media strategies and mobile technologies into the marketing mix, and it’s easy to see why businesses and non-profits across the board are struggling to keep up with the competition.
Convergence Consulting Group (CCG) is at the forefront of transforming traditional BI solutions into a forward-thinking movement called Behavioral Intelligence. BI applications customarily capture and analyze data from multiple organizational systems and processes to enable business-driven decisions, such as supply chain, purchasing or cost avoidance. Behavioral Intelligence derives even more business value by extrapolating unstructured data from numerous sources to produce a comprehensive, real-time view of your consumers, provide actionable, predictive analyses – and generate opportunities for meaningful interaction.
Capture the Mind of the Consumer.
Which customers prefer to shop in our retail stores rather than online? Which product promotions received the most “likes” on our Facebook page? What are the characteristics of our inactive members? Did our last campaign to increase voter registration work?
CCG can help you answer the questions that until recently required best-guess, “mind-reading” scenarios and reactionary decision-making in order to successfully engage with consumers. In addition to gleaning key information from internal databases, our innovative Behavioral Intelligence solutions go beyond the boundaries of the organization to capture and incorporate unstructured data from social media platforms, emails, mobile devices, blogs, instant messages, website “click rates” and other highly interactive sources. This information works in tandem with CRM, inventory, supply chain and financial systems to enable you to quickly adapt communications with consumers based on their individual preferences and behaviors.
From geographic location to age and gender, behavioral intelligence combines sales patterns, consumer behaviors, demographic traits and census data to give you a comprehensive view of your consumers. By applying best-practice data consolidation, modeling and information delivery to customer- or member-centric initiatives, CCG clients now have the tools to proactively plan, manage and measure the effectiveness of multi-channel campaigns – and gain a competitive advantage in the marketplace.
The Opportunities are Endless, But the Implementation Shouldn’t Be.
Behavioral Intelligence can help an organization drive real change and capture market trends, but the ability to rapidly consolidate data, gain real-time results and successfully influence buyer behavior requires an expert understanding BI technology. That is why organizations of all sizes and industries choose to partner with CCG. We believe the opportunities for utilizing Behavioral Intelligence are endless, but the deployment of BI technologies shouldn’t be.
Our proven implementation methodology, backed by a unique blend of “Big Five” consulting experience and technical expertise, delivers maximum results and measurable insights quickly and efficiently. With a commitment to providing exceptional talent and consistent, superior quality services at a reasonable cost, our team will partner with you to transform your data into a forum for future-focused growth and greater consumer satisfaction.